Fall 2016 Course Schedule | Spring 2017 Course Schedule

    Code
    Course
    Credits
    GD 101

    Design Basics: Form & Meaning

    This is an introduction to the fundamental elements and skills of graphic design. Projects introduce the possibilities and principles of graphic design. Emphasis is placed on learning formal relationships of the design practice while exploring the expressive potential of letterforms. Students will create visual compositions in which typography and creative concepts play a primary role in communicating ideas through a physical shaping of language. Graphic design tools such as hand skills, the computer, analog and digital materials and research methodology will be applied throughout the semester. An emphasis is placed on basic ideation and the working methods of the designer. Elective: 3 credits/semester; 6 hours/week. No prerequisite.

    Prerequisites : No prerequisites.

    Additional Notes : Elective. 6 hours/week.

    3 credits
    GD 301

    Visual Identity Systems

    In this studio course, students will approach the subject of visual identities from multiple scales. Students will spend the semester exploring how individuals, organizations and places use the language of design to develop effective marks and brands. Furthermore, students will consider the characteristics of identity systems – including typography, color, imagery and language – as well as the influence of branding guidelines across the field. In addition to design, the class will engage in research and strategy when approaching their assignments. Throughout the semester, student will examine historical and contemporary examples of visual identities, and discuss both traditional models and examples of dynamic identities. Assignments will require both work in the field and within a studio environment. Elective: 3 credits/semester; 6 hours/week. Prerequisite: GD 101 and GD 102 or permission of instructor.

    Prerequisites : GD 101 and GD 102 or permission of instructor.

    Additional Notes : Elective. 6 hours/week.

    3 credits
    GD 311

    Core Studio I

    This project-based course emphasizes the potential for artistic/conceptual expression within the practice of the graphic designer. Sequential and intensive projects will place emphasis on the presentation, articulation, editing and refining of work that defines individual designer portfolios. Core Studio I continues the development of typographic practice from GD102 and extends practice in typographic structures into more complex methodologies of research, ideation and prototyping. Major requirement. 3 credits/semester; 6 hours/week. Prerequisite: Major standing.

    Prerequisites : Major standing.

    Additional Notes : Major requirement. 6 hours/week.

    3 credits
    GD 353

    Design Issues & History

    Readings, discussions, student presentations and studio projects will explore and examine contemporary issues and design history that affect the way we perceive the practice of design. Topics and projects will engage the student in the critical thinking and research specific to design methodology. This serves to expand the individual student’s personal palette of form and context. Major requirement. 3 credits/semester; 6 hours/week. Prerequisite: Major standing.

    Prerequisites : Major standing.

    Additional Notes : Major requirement. 6 hours/week.

    3 credits
    GD 404

    Visual Identity Systems

    In this studio course, students will approach the subject of visual identities from multiple scales. Students will spend the semester exploring how individuals, organizations and places use the language of design to develop effective marks and brands. Furthermore, students will consider the characteristics of identity systems – including typography, color, imagery and language – as well as the influence of branding guidelines across the field. In addition to design, the class will engage in research and strategy when approaching their assignments. Throughout the semester, student will examine historical and contemporary examples of visual identities, and discuss both traditional models and examples of dynamic identities. Assignments will require both work in the field and within a studio environment. Elective: 3 credits/semester; 6 hours/week. Prerequisite: GD 101 and GD 102 or permission of instructor.

    Prerequisites : GD 101 and GD 102 or permission of instructor.

    Additional Notes : Elective. 6 hours/week.

    3 credits
    GD 405

    Special Topics: Emotional Branding

    This class will focus on the launch of new entertainment brands and identifying their specific marketing needs, and then using graphic design /art direction and their ability to set emotional tone to help meet those needs. Tools available to project these qualities – color, imagery, typography, scale, and copy are practiced. Assignments will be entertainment industry related – theater, music, television, film, dance and sports branding. Instructor Drew Hodges is the founder of SpotCo Advertising, a NYC entertainment-branding firm. Projects will attempt to be as real world as possible – in some cases actual case studies, drawn from SpotCo projects yet to launch. Practical issues will also be taught in terms of billing and information structure. Art direction skills will be explored – the use of photography and illustration as an expression of brand – and students will be asked to suggest dream professional artists and photographers who might be part of their emotional branding. This class will help students build dynamic portfolio projects as well hone their ability to be a problem solver through graphic design and art direction. It will also have an emphasis on expressive typography and fine design as a basis for all strong communication. Elective: 3 credits/semester; 6 hours/week. Prerequisite: Major standing and permission of Program Chair.

    Prerequisites : Major standing and permission of Program Chair.

    Additional Notes : Elective. 6 hours/week.

    3 credits
    GD 411

    Core Studio III

    This project-based course emphasizes the potential for artistic/conceptual expression within the practice of the designer. Sequential and intensive projects will place emphasis on the presenting, articulating, editing and refining of work that defines individual designer portfolios. End results are more emphasized as well as evidence of a personal working methodology. This course often refers to professional situations, production and application. Major requirement. 3 credits/semester; 6 hours/week. Prerequisite: Major standing.

    Prerequisites : Major standing

    Additional Notes : Major requirement. 6 hours/week.

    3 credits