Purpose

From time to time, MECA&D uses photographs and videos of its students on campus both to promote the school and to support its educational goals. This policy outlines the guidelines for the use of students' images at MECA&D in compliance with the Family Educational Rights and Privacy Act (FERPA) and other relevant privacy regulations. The policy aims to protect the privacy and confidentiality of student records, including photographic images, while allowing for legitimate and appropriate uses by MECA&D for academic, administrative, and promotional purposes.

Definitions

FERPA: The Family Educational Rights and Privacy Act, a federal law that protects the privacy of student education records.

Student Images: Any photographs, video recordings, or other visual representations that can identify an individual student or students.

Permissible Uses of Student Images

Consistent with MECA&D’s Annual Notification under FERPA, student images are considered directory information and can be shared without obtaining explicit consent of the students. Student images may be used in university marketing materials, including websites, social media, brochures, and advertisements. Student images may also be used by MECA&D for internal academic activities such as class presentations, research projects, and educational materials.

Opt-Out Mechanism

Students who wish to opt out of having their image used by MECA&D by contacting registrar@meca.edu. Students who choose to opt-out will not face any negative consequences or academic penalties.

Student images will be retained only for the duration necessary to fulfill the purposes for which they were collected. After this period, images will be securely deleted or archived in compliance with university policies and applicable laws.

Policy Implementation

All MECA&D faculty, staff, and students shall adhere to this policy when capturing, using, or managing student images. In order to display images in MECA&D print or digital communications, the department using or creating that content must have permission from the people who are displayed in the photograph or video if the photograph meets the standards of being used for marketing or promotional use.

Permission to incorporate a produced work (for example, consent to use a photo) is distinct from image-use permission (consent from the person in the photo) and is additionally subject to MECA&D’s policies for Copyright and Fair Use.