There’s the artifact – the final product. And there’s the process that led to the artifact. In the graphic design program, students document and discuss in detail their design methodology for every project --from
identifying the design incentive, to research, analysis, concept and strategy development, on through to implementing the design intervention – creating the form for the idea. Fundamentals are addressed. But it always gets back to process: developing a method of approaching issues that can be put to use no matter what direction a career – or a life – takes.